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It all started with one question: Why not?

With over 50 years of experience, Urgan Ayakkabı is one of the leading manufacturers in the footwear industry. Backed by decades of craftsmanship, Why Not was born to break the rules and redefine the ordinary.

We take inspiration from the streets, blending comfort with bold style. We’re not here for the usual — we’re here for those who want to stand out. Because to us, a shoe isn’t just something you wear — it’s something you are.

Rules? None.
If you’ve got the guts, ask yourself: Why not?

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